Born and raised in Bangalore, India. Anas has always been driven to pursue and achieve success. After graduation and pursued his Chartered Accountancy course and later he took over family business of renowned supermarket chain in Bangalore. While travelling in the Bangalore, he noticed the popularity of juice & smoothie bars, and realized there was an opportunity in the Indian fast-food market to provide healthy alternatives to consumers with an active lifestyle. Making his own ingredients and recipe for years and his interest in food and beverage industry made this an easy decision.

With the goal of bringing fresh and healthy drinks to the masses, Anas's kitchen served as the testing ground for one creation after another —including some of the most popular Lassi, Belgium Chocolate Shake and Hard Rock Coffee on our current menu! The first Lassi Magic location opened in Maruthinagar, in May, 2016. The timing was perfect…or was it? Anas was opening a new concept going into the dead of a Indian winter selling a cold beverage. Co-workers, neighbors, and friends thought Anas was crazy to embark on something so foreign to Bangaloreans when he had such a great career at Supermarket. If there is one trait Anas exemplifies, it is determination. With Anas level of determination, nothing ever seems out of the realm of possibility. Not even selling Lassi and Cold coffee in winter. As it turns out, people were ready for a healthy delicious drink, and there was nothing else like Lassi Magic in the market. With the decision made to open a Lassi and Shake brand things moved quickly. By the end of first month, 2 locations were open and in month two, 5 more were added. 50 stores in 1years is the target.